5 Secrets to Improve Your Click- Through Rate |
PPC campaign is considered to be the most successful and result generating online ad campaign. It aims at diverting more traffic to your website and increasing your sales and revenue. The most important parameters in a PPC ad are the click through rate. Making efforts to improve the click through rates would reduce the cost of your PPC campaign and will give you better results. Let us have a look at 5 secrets that can improve your click through rate:
- Placing of Keywords in Ad: Placing the keywords in right place can make your ad more effective in the terms of search engines. When you are placing a bid for your ad, you need to place the keywords in the headline in addition to placing it in the ad. The headlines are in bold and bold texts capture greater attention. Arrange the keywords according to the theme and place them in one ad group. Some advocate using just one keyword for a single adgroup. This can show you good results.
- Asking Question in the Ad: It is observed that when you ask a question, people have a tendency to respond to it naturally. Going by this theory, when you place a question in your ad, you are increasing the chances of people responding to the ad. And people respond to the ad by clicking it and thereby reaching your landing page.
- Review and Survey: Try to get a feedback from the visitors who visit your website. Ask them questions and once again, they will respond. You can gather important information from their feedback and improve your revenue by focusing on the points raised in the survey. See what are the words used by the visitors and place those words in the ad. You will see the positive impact of placing those words in the ad by way of increased clicks.
- Get a new domain name: You can place 25 characters in the ad and 35 characters in the domain name. When you have the text ad headline, get a new name for it to incorporate the text name in the domain name. You may feel that this secret is off beat, but it would yield you results.
- Realistic Goals: When you are diverting your efforts to improve your click through rate, try to set realistic goals. Generally an improvement of 1% in your click through rate can be considered as realistic. If you have a click rate of around 5% or more, then you are having a fabulous click through rate, whereas a click through rate of less than 2% is considered as poor and you need to do drastic changes in your ad campaign to bring the click through rate to acceptable levels. Do not expect any dramatic changes to happen overnight.
PPC campaign can give you stupendous success provided you nurture each aspect of the campaign. Do your homework, study keywords, pay attention to negative keywords, and monitor the strategies employed by your competitors and make changes according to the campaign. Success cannot allure you for long.